top of page
How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks
10:34
CNBC

How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

Over the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the video above to learn more about how CEO Fran Horowitz changed the business and defeated competitors like Gap, Banana Republic, American Eagle Outfitters and Urban Outfitters. Chapters: 0:00 Introduction 1:15 Chapter 1 - Product 4:15 Chapter 2 - Rebrand 7:10 Chapter 3 - Footprint 8:35 Chapter 4 - What’s ahead Produced by: Gabrielle Fonrouge Edited and Shot by: Ryan Baker Camera by: Andrew Evers Animation by: Josh Kalven Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks
How Presidential Elections Influence The Federal Reserve
09:58
CNBC

How Presidential Elections Influence The Federal Reserve

Inflation is top of mind for voters heading into 2024's election. That could make the Federal Reserve subject to pressure from politicians. The Fed has held interest rates at restrictive levels as incumbent President Joe Biden touts his economic performance. During his time in office former President Donald Trump criticized the Fed for restricting economic growth. This puts the Fed in an uncomfortably political position as it attempts to bring annual inflation closer to its target of 2%. Chapters: 0:00-01:30 Cold Open 01:30-04:00 Chapter 1 - The Fed's independence 04:00-06:48 Chapter 2 - Political Pressure 06:48-09:57 Chapter 3 - The 2024 election Produced and Edited by: Carlos Waters Supervising Producer: Lindsey Jacobson Animation: Mallory Brangan Editorial Support: Jeff Morganteen Additional Footage: Getty Images, Richard Nixon Presidential Library, University of Virginia, White House Additional Sources: Bureau of Economic Analysis, Federal Reserve Bank of Richmond, Federal Reserve Bank of San Francisco, Federal Reserve Bank of St. Louis, National Archives, University of California Santa Barbara, University of Virginia, U.S. Senate Committee On Banking, Housing and Urban Affairs » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Presidential Elections Influence The Federal Reserve
Why It Took Boeing A Decade To Launch NASA Astronauts On Starliner
13:47
CNBC

Why It Took Boeing A Decade To Launch NASA Astronauts On Starliner

Boeing’s Starliner is a human-grade space capsule designed to take astronauts to and from the International Space Station. Boeing began work on the capsule in 2014, when it signed a $4.2 billion contract with NASA under the agency’s Commercial Crew Program. NASA also selected SpaceX for the job, giving Elon Musk’s company $2.6 billion to develop its Crew Dragon capsule. In the decade since, Boeing has struggled to deliver on the six missions it’s contracted to fly with NASA amid a myriad of delays and technical issues. SpaceX, meanwhile, has completed over a dozen crewed missions to space since 2020, launching both NASA astronauts and private citizens. In early June, Boeing launched its last test, a milestone crewed mission, which it needs to complete before NASA can certify Starliner to begin operational missions. Watch the video to learn more about the obstacles that Boeing has faced with its Starliner project and what the future may hold for its long-awaited capsule. Chapters: 0:00 - Introduction 3:00 - Legacy space player 6:13 - Delays and hurdles 9:44 - SpaceX competition 11:27 - Future of Starliner Produced and edited by: Magdalena Petrova Supervising producer: Jeniece Pettitt Additional footage: NASA, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why It Took Boeing A Decade To Launch NASA Astronauts On Starliner
Why Five Below Is So Volatile
11:37
CNBC

Why Five Below Is So Volatile

Analysts call Five Below one the success stories of U.S. retail. It has continuously added new stores and generated strong revenue growth. However, as of late, the discretionary discount store's volatility has been exposed. The company missed Wall Street expectations on revenue and same-store sales in the fourth quarter of 2023 and first quarter of 2024, sending the stock price plummeting to its 52-week low in the first week of June. But some analysts are still bullish. Watch the video to learn more about Five Below. Correction (June 11, 2024): 0:56 We misstate the year Five Below aims to triple its store count. It should be 2030. Chapters: 0:00 Introduction 1:35 Chapter 1 - Growth 5:40 Chapter 2 - Threats 7:50 Chapter 3 - Looking ahead Produced by: Ryan Baker Edited by: Evan Lee Miller, Darren Geeter Animation: Christina Locopo, Jason Reginato Senior Managing Producer: Tala Hadavi Editorial Support by: Gabrielle Fonrouge Animation: Jason Reginato, Christina Locopo Additional Footage: Dollar General, Getty Images, Walmart » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Five Below Is So Volatile
Can Donald Trump Afford Mounting Legal Bills Following Hush Money Conviction?
09:30
CNBC

Can Donald Trump Afford Mounting Legal Bills Following Hush Money Conviction?

Former U.S. President Donald Trump was found guilty of a long list of criminal charges last week for his role in covering up payments to adult film star Stormy Daniels. The verdict has added to a long list of legal battles that are costing the former president significant time and money in the presidential race. Meanwhile, President Biden has a wide lead in campaign funding and none of the same legal handicaps. Will the financial divide actually matter in the race? Early voter polls show a slight negative effect for Trump after the conviction, but are relatively unchanged. And in just 24 hours after the conviction, Trump’s campaign reported raising a record $52.8 million in online donations. So what are the fundraising tactics Trump is using to keep his political operation running against all odds? Will his legal challenges seriously hurt his shot at the White House? Produced by Merritt Enright Edited by Tim Hurt Graphics by Mithra Krishnan Supervising Producer, Jeff Morganteen Additional Footage, Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Can Donald Trump Afford Mounting Legal Bills Following Guilty Conviction?
Why Young Americans Are Flocking To Walmart’s Hometown In Arkansas
08:27
CNBC

Why Young Americans Are Flocking To Walmart’s Hometown In Arkansas

Walmart’s hometown of Bentonville, Arkansas has become a surprising boomtown with many amenities you might expect to find in New York, Austin or San Francisco – fancy restaurants, expensive craft cocktails, beautiful biking and running paths, a world-class art museum and a soon-to-open medical school. The town has more cranes per capita than any other U.S. city, with the biggest project being Walmart’s 350-acre new headquarters. The area population increases by 36 people every day and Bentonville is expected to swell to 200,000 by 2050, about 3.5 times today’s population. Bentonville will soon get another wave of newcomers as Walmart transfers many of its corporate employees from other cities. But with the boom comes big-city economic challenges, including a fast-moving housing market with low inventory and high prices. CNBC’s Melissa Repko travels to Bentonville to find out how Walmart has transformed its hometown. Chapters: 0:00 Introduction 2:21 Moving to Bentonville 4:57 Boomtown Produced and shot by: Shawn Baldwin Edited by: Andrea Miller Reporter: Melissa Repko Supervising Producer: Jeniece Pettitt Additional Production: Jodi Gralnick, Marc Ganley » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Young Americans Are Flocking To Walmart’s Hometown In Arkansas
Why EV Tariffs Won't Stop Chinese Cars
10:43
CNBC

Why EV Tariffs Won't Stop Chinese Cars

Today, China has the manufacturing capacity to supply half the world's cars. And it has its eyes on the United States. While there are already Chinese-owned brands available in the states, including Volvo, Polestar and Lotus, no true Chinese brands have arrived in the U.S. as of yet. Insiders say it's only a matter of time though. President Biden slapped Chinese automakers with stiff tariffs - effectively doubling the price of an imported EV May 2024. However, some insiders say tariffs may not be that effective in the long run, and may even do more harm than good. Chapters: 0:00 - 01:45 Introduction - Why EV tariffs won't stop Chinese cars 01:53 Chapter 1- World’s biggest producer - 05:21 Chapter 2 - Tariffs 08:44 Chapter 3 - Alternatives Producer: Robert Ferris Editor: Darren Geeter Animation: Christina Locopo, Jason Reginato Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, BYD, Polestar, Volvo, Geely, Tesla, Toyota, Honda » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why EV Tariffs Won't Stop Chinese Cars
What Is Spaving And How It’s Hurting Americans
08:02
CNBC

What Is Spaving And How It’s Hurting Americans

Spaving - or spending more to save more - is a long-time tactic used by retailers to get consumers to spend on things they don't necessarily need, usually on impulse. As inflation persists and prices remain high, enticing deals and offers are attractive to cash-strapped consumers, but the financial pitfall could seriously affect people's wallets and credit scores if not managed well. Chapters: 0:00 Introduction 0:58 Chapter 1. A spending trap 2:57 Chapter 2. Spaving on the rise 6:29 Chapter 3. Stopping the habit Produced and Shot by: Natalie Rice Edited by: Evan Lee Miller Animation: Jason Reginato, Christina Locopo Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC What Is Spaving And How It’s Hurting Americans
What To Do If You Think You’re Underpaid
10:00
CNBC

What To Do If You Think You’re Underpaid

Only 34% of Americans are satisfied with how much they are paid at work, according to a March 2023 Pew Research Center survey. Career experts urge people to do market research before making a decision of whether to negotiate for more money or find a new job. Sometimes a discrepancy in pay between two employees may be due to market conditions. Watch the video above to learn more about what career experts recommend you do if you think you're being underpaid. Chapters: 0:00 Introduction 0:58 Earning less than a colleague 3:14 Market research 6:03 How to get more money 8:39 Discrimination Produced and Edited by: Charlotte Morabito Supervising Producer: Lindsey Jacobson Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC What To Do If You Think You’re Underpaid
Why Automakers Are Invading Your Privacy
14:23
CNBC

Why Automakers Are Invading Your Privacy

Cars are collectively a ‘privacy nightmare’ that has gone unaddressed for far too long, according to the Mozilla Foundation. A 2023 report from the group says privacy policies give automakers like GM, Nissan, Tesla and Toyota far too much access to personal data and latitude in what they do with it. Some high profile lawsuits highlight how car companies can and in some cases have collected data on drivers without their consent and passed it on to third parties, including insurance companies. Regulators and elected officials have taken notice and are planning legislation and other measures. 01:54 Introduction - Why automakers are invading your privacy 2:02 Chapter 1 - What is collected 04:45 Chapter 2 - What they’re doing with it 08:35 Chapter 3 - The consent problem 11:45 Chapter 4 - The future Producer: Robert Ferris Editor: Darren Geeter Animation: Christina Locopo, Jason Reginato Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Tesla, Hyundai, Nissan, Kia, BMW, General Motors » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Automakers Are Invading Your Privacy
Why Copper Demand Is Skyrocketing
10:43
CNBC

Why Copper Demand Is Skyrocketing

Demand for copper is surging. The red metal, considered a barometer for economic health, is a vital component for the construction and defense industries as well as a key ingredient in electric cars, wind turbines and the power grid. Offshore wind, for example, requires about “three times as much copper as does coal-fired power generation in terms of tons per gigawatt of capacity.” But mining companies are having a hard time keeping up. Globally, existing mines and projects under construction will meet only 80% of copper needs by 2030. To keep up with demand the industry is faced with a number of obstacles. including the shortage of mining workers, navigating regulatory hurdles as well as pushback from local stakeholders. So what impact will the looming global copper shortage have on the transition to renewable energy sources? To look at the challenges facing copper producers, CNBC got a behind the scenes look at Rio Tinto’s Kennecott mining operation outside of Salt Lake City where about 200,000 metric tons of copper are produced annually. Chapters: 0:00-2:22 Introduction 2:23-5:15 Chapter 1 Copper demand 5:16-7:12 Chapter 2 Companies 7:13-10:45 Chapter 3 Mining in the U.S. Produced and Shot by: Shawn Baldwin Edited by: Nic Golden Henry Supervising Producer: Jeniece Pettitt Animation: Jason Reginato Additional Footage: Getty Images, Daniela Zavala » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Copper Demand Is Skyrocketing
How The Toyota Tacoma Took On America’s Pickup Trucks
12:18
CNBC

How The Toyota Tacoma Took On America’s Pickup Trucks

The pickup truck segment is perhaps Detroit’s last stronghold in the automotive market. And American manufacturers lead or outright dominate three out of four segments - compact, full-size and heavy duty are all led by Ford, GM and Stellantis. But for for the mid-size category, Toyota is king. The Toyota Tacoma outsells all of its rivals by large margin, and has had the longest running tenure in the segment. Consistency, careful attention to customers and Toyota’s stellar reputation for quality, durability and reliability have helped secure its lead, even when it hasn’t been the most innovative player. But the segment is growing more crowded. Watch the video above to learn how the Japanese automaker took the crown. Chapters: 0:00 - 1:41 Title card - How Toyota took on America’s trucks 1:50 Chapter 1 - Staying the course 4:45 Chapter 2 - The ‘good enough’ truck 9:17 Chapter 3 - Challenges Producer: Robert Ferris Editor: Darren Geeter Animation: Christina Locopo Senior Managing Producer: Tala Hadavi Post Production Support: Evan Lee Miller Additional footage: Getty Images, Ford, Toyota, GM, Hyundai, BMW, Mercedes, Rivian » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to make extra money outside of your day job? Sign up for CNBC's new online course How to Earn Passive Income Online to learn about common passive income streams, tips to get started and real-life success stories. CNBC Make It readers can use special discount code CNBC40 to get 40% off through 8/15/24: https://cnb.cx/4dFP9Wa Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How The Toyota Tacoma Took On America’s Pickup Trucks
bottom of page